Mark Raffan

Mark Raffan

Calgary, Alberta
Negotiations Ninja - Global Expert in Negotiation, Persuasion, and Conflict Resolution, Author
Mark Raffan is a distinguished entrepreneur and revered authority in negotiation, persuasion, and conflict resolution, holds an extensive legacy as a C-Suite negotiation leader across diverse industries. With a remarkable journey spanning from corporate sales and procurement to independent practice, Mark Raffan embodies excellence in strategic communication. As the dynamic force behind a globally acclaimed consulting and training agency, he empowers leaders, tech companies, and procurement teams worldwide. Mark's mastery resonates through captivating podcasts, motivational storytelling, and internationally acclaimed presentations, both virtual and in-person. With over five published books, including the acclaimed "9 Secrets to Win Deals and Influence Stakeholders," he is a beacon of innovative negotiation strategies and ethical practices. Mark's profound influence continually shapes the landscape of negotiation, inspiring professionals to transcend boundaries and embrace excellence.
  • Communications
  • Leadership
  • Personal Growth
  • Business Growth
  • Business Management
  • Associations & Unions
  • Charities & Foundations
  • Conference
  • Conferences & Summits
  • Consultant & Coach
  • Corporate Audience
  • Corporations & Businesses
  • Economic Development


Mark Raffan is an entrepreneur, procurement veteran, podcast host, speaker and recognized negotiation expert.

Mark has led c-suite negotiations for many years for a variety of companies and industries. Now running his own practice, Mark utilizes his extensive speaking experience to deliver engaging, usable, and market-relevant training to an underserved market.

As an internationally acclaimed expert in negotiation, persuasion, influence, and conflict resolution, Mark Raffan is the dynamic force behind the strategies and concepts for his consulting and training agency, Negotiations Ninja. Negotiations Ninja is currently ranked 6th in the world for negotiation training.

Born into a family of entrepreneurs, Mark’s prowess in selling, negotiating, and managing conflict was evident from an early age. His rise through the corporate world in sales and procurement exposed him to a myriad of industries. Today, Negotiations Ninja is synonymous with excellence, delivering world-class training to some of the largest companies in North America, Central America, Europe, Asia, and Africa. Mark’s influence reaches leaders, CTOs, tech companies, and procurement teams, constantly inspiring and empowering them with his teachings.

His innovative strategies and motivational storytelling have captivated audiences and organizations across the globe through his passion for evangelizing good negotiation practices led him to create the Negotiations Ninja blog and podcast. Mark’s impact was immediate and worldwide, attracting readers and listeners from every corner of the globe. The demand for his unique training and insights became overwhelming, propelling him to leave the corporate world and develop Negotiations Ninja full-time.

With over 50,000 contacts on LinkedIn, Mark’s thought leadership and influence attracts a wide range of professionals to efficiently communicate with their teams and their clients. His five published books, including the recently launched “9 Secrets to Win Deals and Influence Stakeholders,” are highly regarded resources in the field.

Mark Raffan’s presentations, available both virtually and in person, cover a wide spectrum of vital subjects. He focuses on the keys to Negotiation Success and provides specialized insight into Procurement for Sales. Mark offers expertise in Conflict Resolution and educates on the intertwined concepts of Persuasion, Influence, and Negotiation Bias.

His understanding of Procurement Fundamentals goes hand in hand with his ability to teach Persuasive Presentations and Persuasive Storytelling techniques. Moreover, Mark’s guidance in Body Language and Non-Verbal Communication adds a unique dimension to his repertoire.

Mark Raffan is more than a negotiation expert; he stands as an advocate for ethical practice, a mentor for those seeking to sharpen their skills, and an innovator in the field. By engaging with Mark and the Negotiations Ninja team, audiences can experience the transformative power of negotiation conducted with excellence and integrity.




John Barrows


Mark Raffan: Negotiating Lessons from Procurement

Let's Talk Supply Chain


The Art of Negotiation with Mark Raffan

B2B Marketers on a Mission


Mark Raffan - How To Get Buy-In to Invest in Content Marketing

Mark Raffan Topic Presentations

the negotiation success program

  • Virtual PresentationKeynote PresentationWorkshop SessionHalf Day TrainingFull Day Training
  • Mastering the art of negotiation is an indispensable skill that profoundly enhances the likelihood of positive outcomes in your business transactions. It serves as a conduit to extract maximum value from your discussions, endeavours, and agreements, all the while mitigating potential pitfalls and setbacks.

    Opting not to invest in honing your negotiation skills could potentially translate into forfeiting substantial financial gains, ultimately resulting in conceding far more than necessary during your negotiation endeavours.

    Enrolling in the Negotiation Success Program offers you the opportunity to grasp the intricacies of effective negotiation. By employing skillful questioning techniques that allure the other party to address your needs, this program empowers you to comprehend and articulate your requirements. The tangible outcome is an elevated likelihood of negotiating triumphs, enabling you to amplify profits, bolster your leverage, cultivate mutually advantageous relationships, and adeptly surmount challenges.

    Distinguished for its widespread acclaim, this course has been embraced by some of the world’s largest corporations, contributing significantly to their adept navigation of negotiation scenarios.

    Whether your purview lies in sales, procurement, project management, operations, or leadership roles, this comprehensive negotiation training equips you with an exhaustive toolkit essential for realizing your negotiation objectives.

    Embarking on this program of equips you with a complete array of resources vital for consistently securing favourable negotiation outcomes. With these tools at your disposal, you’ll be primed to confidently conclude a multitude of negotiations with success.

the procurement fundamentals

  • Virtual PresentationKeynote PresentationWorkshop SessionHalf Day TrainingFull Day Training
  • The Procurement Fundamentals Program has been meticulously crafted to impart the essential knowledge required to excel as a proficient procurement professional. Tailored to benefit both Procurement Analysts and Procurement Specialists, this program is a comprehensive guide through the intricate landscape of effective procurement practices.

    Throughout the duration of this program, we delve into the fundamental principles that underpin successful procurement endeavours, strategic sourcing methodologies, and the nuances of excelling as a category-focused expert.

    A strong grasp of strategic sourcing and category essentials is imperative for sustained success in the realm of procurement. This course is dedicated to imparting these crucial foundations to you, employing a concise, precise, and engaging format that ensures easy comprehension and assimilation.

    Procurement professionals function as the architects of an organization’s spending strategy. They deliver tangible, quantifiable value that directly influences the bottom line. By managing risks and formulating succinct, well-disciplined strategies, these professionals equip leaders and stakeholders with actionable plans to realize maximal value for the organization.

the procurement for sales

  • Virtual PresentationKeynote PresentationWorkshop SessionHalf Day TrainingFull Day Training
  • The word “procurement” alone can trigger a sense of unease among salespeople. The uncertainty arises: Will they be involved? What are their expectations? How do they operate? Why is interaction with them necessary? Numerous B2B sales professionals find themselves grappling with the procurement department and its personnel due to a lack of understanding of their roles and perspectives. But what if you could bridge that gap in understanding?

    This specialized procurement course is meticulously crafted to empower salespeople with insights into the world of procurement. It equips you with a deeper comprehension of their mindset, departmental structures, and decision-making processes. Through this course, you’ll dispel the myths that often cloud the relationship between sales and procurement, while acquiring effective strategies to navigate this intricate dynamic. You’ll develop the acumen to pose the right questions and gain a clearer understanding of how procurement perceives you.

    In the intricate landscape of B2B sales, having a profound grasp of procurement becomes indispensable. This training is geared towards furnishing you with the tools necessary to navigate deals to fruition and secure successful sales. Neglecting to understand procurement exposes you to the unpredictability of the unknown and the potential complexities and tensions that can arise in this critical relationship.

the non-verbal communication

  • Virtual PresentationKeynote PresentationWorkshop SessionHalf Day TrainingFull Day Training
  • The adage that “it’s not just what you say, but how you say it” holds immense truth. Communication encompasses more than mere words; it encompasses your vocal nuances, body language, facial expressions, and spatial interactions. Whether you’re engaged in networking, sales, presentations, or project management, your body language, tone, attire, and expressions wield a potent influence on how you’re perceived, regardless of your intentions. This non-verbal communication course is dedicated to instilling in you the essential skills to craft the desired perception through your non-verbal cues.

    Structured to provide a comprehensive foundation, this program acquaints you with the art of persuasive non-verbal communication. It empowers you to harness the potential of body language, facial expressions, and vocal cues to effectively persuade others. Throughout the course, you’ll learn how to identify compelling body language and gestures, establish an impactful first impression, shape the visual and auditory perception you aim for, and utilize your body and voice to establish meaningful connections with others.

    By mastering the principles of persuasive non-verbal communication, you’ll enhance your ability to influence and connect with others on a profound level, enabling you to navigate diverse scenarios with finesse and efficacy.

the conflict resolution

  • Virtual PresentationKeynote PresentationWorkshop SessionHalf Day TrainingFull Day Training
  • In an ideal world, harmonious interactions would prevail, every horizon would be painted with rainbows, and the trajectory of your career and business would be consistently smooth. Yet, the world we inhabit is far from perfect. Business leaders, managers, salespeople, procurement professionals, and entrepreneurs frequently encounter or are engaged in the process of resolving, conflicts among clients, colleagues, and stakeholders. Conflict is an inherent facet of existence. It materializes. Your proficiency in recognizing, comprehending, analyzing, and ultimately resolving conflicts directly influences not only your own performance but also the performance of those in your orbit. Additionally, the positive ramifications extend to cultivating an atmosphere of workplace cohesion.

    The Conflict Resolution Course is meticulously designed to familiarize you with the tenets of effective conflict resolution and to provide you with a platform to hone your conflict resolution competencies. Throughout this course, we will furnish you with the tools to diagnose conflicts, navigate their complexities, and reach resolutions. Moreover, we will equip you to differentiate between various conflict types and engage in immersive roleplay scenarios to practically apply conflict resolution strategies.

    By immersing yourself in the principles and practices of conflict resolution, you’ll fortify your capacity to aptly manage conflicts, leading to enhanced performance, more amicable relationships, and a more harmonious workplace environment.

the persuasion and influence

  • Virtual PresentationKeynote PresentationWorkshop SessionHalf Day TrainingFull Day Training
  • Envision the possibility of guiding someone toward a course of action that not only serves your interests but also benefits them, rather than merely instructing them and hoping for compliance. Our aptitude to influence others stands as a cornerstone of our triumph in professional settings. Whether the objective is to sway someone into embracing a project, motivating them to undertake a task, or securing their agreement on an accord, the potency of your influence profoundly impacts the likelihood of their alignment with your requests.

    The Influence Training Course is meticulously designed to impart a time-tested framework for effective influence, one that has spanned centuries and continues to yield remarkable outcomes in contemporary times. By immersing yourself in this course, you will gain the insights and techniques necessary to wield this age-old art of influence to your advantage in the present day.

the persuasive presentation

  • Virtual PresentationKeynote PresentationWorkshop SessionHalf Day TrainingFull Day Training
  • The significance of delivering impactful presentations cannot be overstated in the realm of business. Whether your objective is to sell, persuade, influence, inspire, or convince, your prowess in presentation skills becomes the hallmark that distinguishes you from your competition, both within and outside your organization. To ascend the ladder of success, the mastery of presentation skills is paramount.

    In a business landscape where confidence, preparation, and knowledge reign supreme, your presentation skills act as the catalyst. This course is meticulously curated to acquaint you with the art of persuasive presentations and the components that constitute a compelling delivery. By engaging with this course, you will gain a profound understanding of the principles that underlie persuasive presentations, equipping you with the tools to captivate your audience and leave a lasting impact.

    Throughout this training, you will acquire the ability to construct presentations that adhere to a persuasive structure, create an enthralling introduction, fashion a compelling call-to-action, and harness the power of body language to effectively sway your audience. The amalgamation of these techniques ensures that your presentations not only convey information but also exert a persuasive influence, setting you on a trajectory of enhanced professional success.

the persuasive storytelling

  • Virtual PresentationKeynote PresentationWorkshop SessionHalf Day TrainingFull Day Training
  • The business world is becoming increasingly noisy. With social media, social sales, and the need to get attention, it’s become more challenging than ever to stand out in a sea of competition. So many of the things we hear from companies sound the same. To succeed in this kind of market, one of the best skills you can develop is to become a great storyteller. Good stories capture our attention and shape how we feel. They affect our emotions and change the way we see things.

    As Maya Angelou once said, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

    This course is designed to introduce you to the principles of persuasive storytelling and for you to know the components of what makes a persuasive story work. We will teach you how to; understand the objectives of your story, develop a framework that drives persuasive storytelling, develop persuasive content, and use emotion.


Mark Raffan delivered an amazing full day of negotiations training to our sales team and provided real, actionable systems and tools that we could implement immediately in our sales and negotiations practices. Both he and the content were engaging and tailored to our industry. The care and attention he placed to crafting the training to our needs was very evident.

Steve Bromley

VP Industrial Rail
Cando Rail Services

Negotiation Ninja is a great training resource. Mark Raffan is a phenomenal facilitator who provides pragmatic, insightful, and useful negotiation tools for Procurement/Strategic Sourcing professionals. He understands the space and provides relatable exercises to reinforce the lessons. Great job!!!

Kimberly Chastang-Lee

Sr. Director Services Sourcing; Corporate and Professional Services

Mark Raffan came to our office and gave an engaging and educational talk on negotiation. He was able to get the whole group participating in a topic that they weren’t certain they needed to learn about. Mark’s presentation and teaching gave the team tools around negotiation that they could immediately apply to their roles within the company and their personal lives.

Mike Williams


Visa Europe Negotiation Ninja course was an amazing experience for all. Delivered by Mark Raffan over 3 half days virtually creating in-depth content that was relatable and practical. We are using the model in our processes and bringing our stakeholders along the journey to greater negotiation structure and potentially better outcomes. I highly recommend Mark Raffan’s course as it can be used at all levels of experience.

Sarah-Jayne (SJ) Aldridge

Senior Director

My team and I had the pleasure to sit with Mark Raffan today and learn – refresh our negotiation strategy, techniques and tactics. What a great session – better applicability than honestly any session I’ve participated in before. I highly, highly recommend Mark Raffan and his approach to negotiations.

Greg Tennyson

Chief Procurement Officer
VSP Global

Mark Raffan facilitated a course for us on Conflict Resolution, which was great. The delivery was engaging and well done. The material was timely and made to tie into lived experiences from attendees. This method created a relevant and lasting impression which ensures the material learned will stick and remain useful. Highly recommended.

Scott Bahr


Articles & Media

Mark Raffan Accepted Into Forbes Coaches Council

Calgary, Canada, April 29, 2019 --( Mark Raffan, President of Negotiations Ninja, has been accepted into Forbes Coaches Council, an invitation-only community for leading business and career coaches. Mark was vetted and selected by a review committee based on the depth and diversity of his...


Coming Soon!

How to book Mark Raffan for an event?

Mark Raffan keynote speaker is an expert presenter and has a wide range of experience speaking to a wide variety of audiences and organizations. Mark Raffan delivers keynotes, workshops & training sessions. They may also host or emcee events. Hire Mark Raffan from Calgary, Alberta for your event to inspire the audience to take action and make change in their work and their lives. Your workplace will benefit from our keynote speaker and their keynote talks and speeches will shift the mindsets or behaviours for the audience members in Canada. 

Interested in booking Mark Raffan for an event?

Are you looking to hire Mark Raffan for your event? Mark Raffan Calgary, Alberta is a dynamic and engaging speaker that offers audiences researched content paired with expertise and a dynamic speaking ability. Mark Raffan is also a Canadian corporate consultant and coach and facilitates workshops and training sessions for a corporate audience. Mark Raffan is an expert keynote presenter and speaks on wide variety of topics. Hiring a great speaker for your event is important and working with a thought leader like Mark Raffan from Speakers Canada’s roster will engage audiences into the content of the presentation to bring awareness and a fresh perspective for their approach to their work and their lives. Book Mark Raffan to educate, motivate and activate the audience through an interactive and entertaining presentation at corporate meetings and gatherings.

Known as a popular key note speaker in Canada, Mark Raffan creates life changing experiences for the participants with practical insights and strategic advice they can implement right after the session. Working with a one our leading expert speaker like Mark Raffan from Calgary, Alberta offers organizations a fresh perspective to assist the people of the organization. No matter if it is a government, association, or business crowd, Mark Raffan is a perfect speaker for your event. Through unique practical insights for trending topics and years experience speaking to different organizations, Mark Raffan focuses on changing individuals to make better decisions at work and their lives. No matter if you are holding an in person or virtual event, having an influential speaker such as Mark Raffan will engage, motivate, and activate the audience to make a change in their lives and inspire action for results to meet organizational goals. Your workforce will benefit from Mark Raffan’s presentations and speeches, with measurable results set to shift the people of the organization and core direction of the company. Book Mark Raffan speaker for your annual general meeting, conference, summit, or convention in Canada.

How much does it cost to hire Mark Raffan for a keynote presentation or virtual event?

Mark Raffan is an expert professional key note speaker with a lot of experience speaking and delivering engaging talks to organizations and audiences in Canada. Each of Speaker Bureau Canada’s talent have different ways to assess their fees, and Mark Raffan speaker fee ranges depending on the size of the audience, event format (in person or virtual), event location, and if the organization booking them is a non profit, association, government department/government agency or business/corporation. The speakers we work with are flexible with their fees, and it is important for us to learn more about your event before we approach them, as it is our role to work for you, and to help you find a speaker within budget. 

Please contact Speakers Bureau of Canada and provide us with your event details so that we can contact Mark Raffan to check availability or confirm the pricing and associated costs to hire a great speaker like Mark Raffan for your event. As Mark Raffan's agent and as a Canadian top speaker bureau and talent agency for speakers, we are able to propose each event opportunity from each host organization’s behalf to try to help you get in touch with Mark Raffan and confirm them for your in person or online meeting/event. We can also provide and advise on the booking process and potentially negotiate their fee. Speakers Canada is a client focused speaker agency, and we work for you in finding good speakers for your team meetings and booking processes.

Mark Raffan Disclaimer
Speakers Bureau Canada assists companies and event planning teams seeking to hire talent like Mark Raffan for speaking engagements, virtual meetings, conference appearances, training sessions and workshops facilitations. Our Canadian speakers bureau does not claim to exclusively represent Mark Raffan, however they are represented by Speakers Canada, and we work with them closely for their Canadian speaking opportunities and bookings. As Canada’s top speaker bureau, we represent Canadian motivational keynote speakers and professional guest speakers that will be available on your upcoming events date and location that are withing the budget. Our talented bureau speaker booking agency can help find business speakers or celebrity speakers that aligns with each organization, audience, event theme and the topic themes you hope for the speaker to address in their presentation. 

When SBC receives a request to book Mark Raffan we provide you with their speaker fees, travel costs and check their schedules. We work closely with the host organization’s event planning team and the speaker to handle the logistics and to relay or negotiate associated costs. Our talented team members then will work with our talent directly or their agent/manager/assistant to confirm the Canadian speaker fee and travel expenses, so that event planning teams can receive an official quote for the speaker appearing at the event. Speaker fees and travel costs vary per speaker and our role is to contact Mark Raffan about your event, after we have connected with the event organizers to learn all the event details and/or conference program. Each booking request is unique since session durations and audience sizes can vary which may affect the speaker’s fees. If you are looking to hire Mark Raffan, we recommend filling out the booking request form so a booking agent from Speakers Bureau Canada can get in touch with our talent to help you coordinate with your team to engage the speaker for a successful event.

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