Randall Craig

Randall Craig

Toronto, Ontario
Tech Futures - Digital Visionary, Marketing and Technology Expert
Randall Craig is an internet pioneer who led the digital strategies for several major market newspapers, consulting firms, and financial institutions since 1994. Randall Craig has founded several successful start-ups, held a long-time position at a "big-four" consulting firm, and was an executive at an American public company. Randall is a Hall of Fame speaker and is one of North America's leading experts on digital transformation & market gains for online businesses.
  • Change Management
  • Communications
  • Leadership
  • Personal Growth
  • Resilience & Adversity
  • Teamwork
  • Business Growth
  • Business Management
  • Academia
  • Agriculture & Farming
  • All Staff Meeting
  • Annual General Meetings
  • Associations & Unions
  • Board Meetings & Strategic Advisory
  • Career Development
  • Certified Speakers


Randall Craig (Certified Speaking Professional) has founded several successful start-ups, held a long-time position at a “big-four” consulting firm, and was a senior executive at an American public company. He questions conventional wisdom and creates order from chaos in his eight books (one a best seller), 600+ articles, podcasts, keynote speeches, virtual presentations, and advisory relationships. His presentations focus on: “Building Thought Leadership, Marketing Strategy, Transformation, and Becoming a Trusted Advisor.’  He does this for teams, lives at conferences, and virtually with over 4000 participants online.

Randall Craig is an internet pioneer who led the digital strategies for several major market newspapers, consulting firms, and financial institutions since 1994. He has helped over 100 organizations rethink their approach at the intersection of marketing and technology… and land their digital strategy aeroplane. Craig is one of Canada’s leading thought leaders on disruptive business models, digital transformation, big data, and business futures. All of his presentations are highly customized sessions within any organization’s industry, or business strategy, and desired to learn the outcomes of the session.

Randall Craig is a serial entrepreneur and is currently the CEO and Chief Strategist of his digital consulting firm, and advises leaders on digital strategy, trust, and transformation. Randall has helped 100s of organizations with their strategy, shared his insights with audiences around the world, and frequently appears as an expert in the media. He sits on several corporate and not-for-profit boards, is a member of the Global Speakers Federation, and has earned an FCMC, CFA, MBA, and CSP. Randall Craig has also been inducted into the Canadian Speaking Hall of Fame.



Coming Soon!

Randall Craig Topic Presentations

it’s not called thought followership - growing reputation and influence

  • Virtual PresentationKeynote PresentationWorkshop SessionHalf Day TrainingFull Day Training
  • Thought Leadership? While most professionals work hard at becoming trusted advisors, becoming a “thought leader” is far more difficult – and in today’s world, more strategic than ever. If you do really think that you are a Thought Leader, test yourself. In this presentation, Randall Craig will challenge you with ten tests and then share different ways to improve your thought leadership on each dimension.

    Randall will explore the two fundamental frameworks that underlie marketing your expertise: the Trust Curve and the Price/Expertise/Trust model – and describe how they can be used by individuals, groups, and the organization overall to support a thought leadership and trusted advisor strategy. The presentation will also describe the changing role of content as evidence of thought leadership – and how to build content that parallels the client’s journey from awareness to engagement to referral. Finally, Randall will explore how thought leadership can be leveraged through the strategic use of technology – marketing automation and CRM – to save time and improve efficiency.

    Based on the research in his books, Randall will share some of the newest thinking on how to use content, social media, and marketing automation to increase influence – and build sustainable competitive advantage. He explains how to do this without wasting your time or blowing your budget.

    The concepts in this presentation can also be delivered in a coaching format for senior executives, professionals, and experts. Every presentation is completely customized for the audience and can be delivered as a keynote, workshop, virtual presentation, or master class.

ai: wild west, wasted time, or the best thing since sliced bread: building ai strategy, testing tactics, and mitigating risk

  • Virtual PresentationKeynote PresentationWorkshop SessionHalf Day TrainingFull Day Training
  • Every day there is a new announcement about Generative AI – how do you keep up? And how does it fit with your strategy? Yes, you’ve figured out the web, social media, mobile, and you’ve gotten through COVID, but is Generative AI (ChatGPT, Bard, Stable Diffusion, etc) truly a game-changer? Can it provide strategic competitive advantage, or is it just another tactic that can improve productivity? How can AI be embedded within your organization, beyond marketing and content generation? And most importantly, how can you avoid the “dark side” and protect against high-risk activities, IP theft, and public embarrassment?

    In this presentation, Randall provides practical and timely insight into the promise of AI, the practical realities, and what organizations should do today to position themselves for success. Learn more about AI strategies to grow your business, reduce costs, and avoid the risks. (Marketing, business development, innovation and product development, recruiting, internal collaboration, risks and policy, and governance.) Harnessing the power of AI to improve member engagement, development and marketing, cost reduction. (Stakeholder engagement, fundraising, content development, risks/policy, governance, and event marketing.)

    Randall provides strategies and policies to implement a successful AI initiative – at the firm and individual levels. (Profile building, business development, proposals, content development, recruiting, and risk.) He delivers practical strategies on how to translate personal profile to business growth online. (Profile building, thought leadership, business development, content development, and risk.) With AI becoming a major way to improve business growth for campaign development, tools and techniques, workflows, content development, cost management, Randall also explores the risks of open source platforms, different software programs that can be efficiently utilized and how to mitigate the risk for reward.

are you listing or are you eavesdropping - building digital trust in an age of peeping toms and lost values

  • Virtual PresentationKeynote PresentationWorkshop SessionHalf Day TrainingFull Day Training
  • Do you really trust Facebook? Do your customers really like email spam? And would they be fine knowing about everything that you track – every interaction and sometimes even their physical location? Each digital touchpoint either moves your organization up or down, the trust curve; yet so many organizations have never strategically looked at how to take control of this important lever.

    In this presentation, Randall introduces several models that can do this, along with examples, both good and bad, funny and sad.  While the underlying frameworks remains the same, depending on the audience, the take-aways and content may be quite different.

    Marketing or business leaders: The focus is on where digital can be used to improve the marketing, sales, and service dimensions while at the same time identifying trust-killing digital activities.

    For Entrepreneurs: A greater focus on low-hanging fruit – ideas that can be implemented quickly and inexpensively to build trust, reduce risk, and drive new business.

    For Professional Service firms: Includes an exploration of the different roles and opportunities for partners, practices, and the firm as a whole.

    For Associations and not-for-profits: Specific examples of using digital trust strategies for improving member engagement and retention. As well, an exploration of the linkage between digital trust activities and driving event attendance.

    For Technology leaders (and all leaders, actually): Building trust from the ground up, including data privacy, nudge techniques, reward loops, age-appropriate design, dark patterns, and price manipulation. Building trust – or not – with machine learning, AI, and big data, and bias. Partnership ethical due diligence and making the case for ethical data and digital practices. Rebuilding trust when things go wrong.

    Every presentation is completely customized for the audience, and can be delivered as a keynote, workshop, virtual presentation, or master class.

true or false - digital transformation or business extinction - tomorrow's opportunity at the intersection of marketing and technology

  • Virtual PresentationKeynote PresentationWorkshop SessionHalf Day TrainingFull Day Training
  • From augmented reality to social-CRM integration to machine learning and AI, new technologies are changing the competitive landscape. At the same time, pressure to cut costs, deliver greater value, and be more responsive are forcing organizations – and leaders – to work far differently than before. All of this is happening in an environment of increased cynicism about technology, while governments are increasingly flexing their legislative muscles. Enter Digital Transformation.

    Or… is the great “movement” to digital being driven by software vendors eager for sales, self-interested consultants, and the likes of Facebook and Twitter? In this presentation, Randall gives a reality check and describes what is really necessary to retool to differentiate, connect, and engage.

    Depending on your particular needs, this presentation can include an entire range of specific content: The case for transformation; Different models of transformation, Engaging the organization, Cost-driven vs opportunity-driven transformation, Disruption, Trust, Where to start, mistakes, New technologies, Building trust. (And more – this is a very dynamic field.)

    The presentation will also be customized for your audience: Associations, Large enterprises, Independent businesses, Associations, and not-for-profits. Every presentation can be delivered as a keynote, workshop, virtual presentation, roundtable, or master class.

digital growth hacking lab - practical ideas to grow - marketing to sales to service

  • Virtual PresentationKeynote PresentationWorkshop SessionHalf Day TrainingFull Day Training
  • Are you dubious about the ROI of social media for sales? Are you feeling that your email database, website, and other digital initiatives are not fully pulling their weight? Was your CRM brought in with great fanfare, only to be ignored by those it was supposed to help? And is your big data really a big data mess?

    If so, it’s likely because your efforts have grown over the years more opportunistically than strategically. And it’s likely that while the goalposts have moved, your approach – however good – might benefit from new ideas and a fresh perspective.

    In this session, Randall shares practical ideas for growing your organization with digital; depending on the audience, topics can include:

    • Using digital marketing frameworks to underlie investment decisions.
    • Connecting the funnel: from social/email/real-world interactions, through Marketing automation, CRM, and operational delivery.
    • Using digital tools to improve loyalty and drive referrals.
    • Leveraging both front-line and centralized marketing tactics.
    • Building collaborative digital relationships with partnerships.
    • Building your organization within today’s regulatory constraints.
    • List building and data quality strategies.
    • Past client recapture, abandoned carts and plugging other leaks.
    • Implementing a practical social media risk mitigation policy.
    • Building competitive advantage through privacy and ethics-driven data and interaction practices.

    Each presentation is completely customized for the audience and can be delivered as a keynote, workshop, webcast, or master class. The Digital Growth Hacking Lab is designed to produce actionable ideas that can be moved to implementation immediately.

social media without wasting your time or losing your identity - strategy, productivity, and risk for attendees and their organizations

  • Virtual PresentationKeynote PresentationWorkshop SessionHalf Day TrainingFull Day Training
  • There are over 500+ social media sites – yikes! So how do they fit – or not – into your overall strategy? More importantly, how can you avoid the “dark side” and protect against identity theft, brand hijacking, and other risks? How do you reduce service costs, while keeping up with the seemingly endless requirement to “engage”? And how do you measure results?

    In this fast-paced presentation, Randall Craig provides practical insight into these and other timely issues.

    • Seven social media strategies to grow your business – and avoid the risks. (Business development, recruiting, internal collaboration, risks and policy, and governance.)
    • Harnessing the power of social media to improve member engagement, development, and marketing. Building a community in a post-event zoom-fatigued world. (Stakeholder engagement, fundraising, online PR, risks/policy, governance, and event marketing.)
    • Strategies and policies to implement a successful social media initiative – at the firm and individual levels. (Profile building, business development, prospect due diligence, recruiting, and risk.)
    • How to translate personal profile to business growth online. (Profile building, thought leadership, business development, prospect due diligence, and risk.)
    • Campaign development, online PR, integration with traditional marketing, SEO, Web integration, and marketing automation.
    • Advanced strategies for a social media job search. (Reactive and proactive social media; avoiding disqualification, advanced LinkedIn strategies, and avoiding identity theft.)

    Every presentation is completely customized for the audience and can be delivered as a keynote, workshop, virtual presentation, or master class.

networking success - get some new ideas... and have some fun

  • Virtual PresentationKeynote PresentationWorkshop SessionHalf Day TrainingFull Day Training
  • Who really feels comfortable networking… especially when most of it is virtual? A key benefit of attending a meeting, conference, or convention is to develop relationships, yet the vast majority of attendees report that this is a skill they are not “good at”. And now that so many meetings and conferences are virtual, it is even worse. This presentation is designed to give people practical networking skills that they can begin using immediately – whether it be “live in-person”, or in a virtual setting.

    The content from the presentation is gleaned from Randall Craig’s research, coaching, and consulting engagements, along with concepts from his best-seller Personal Balance Sheet, and Online PR and Social Media for Experts, 5th edition. Every presentation is completely customized for the audience and can be delivered as a keynote, workshop, virtual presentation, or master class.


I learned more with Randall Craig in an hour than in three hours with the last Social Media presenter.

Sasha Binman


Of all the sessions I attended during the NCBMP conference, your [keynote] was unequivocally the most outstanding and offered the most takeaways for me. Thank you for all of the time and effort that you put into the development of your program.

Lynda Gray

Managing Partner
Shimmer! Event Management Group

A top number one communicator and visionary. I can recommend Randall without reservation.

Bob Coffey

Former Vice-Chair

Randall developed a clear, systematic way for me to ensure I use Social Networking to move my organization forward without wasting time, energy, or money.

Manager, SME

Randall is simply one of the brightest people I know. He is gifted in seeing things from both the 50,000 foot level and sea level at the same time and snatching — seemingly from thin air — the one piece of the puzzle that will make the entire strategy work.

Michel Neray


Randall is a perceptive, highly innovative thinker with an acute awareness of the fundamental principles of business and a sincere curiosity in the promise of technology and how it can improve the human condition.

Patrick Ferrier

McGraw-Hill Ryerson Higher Ed

Articles & Media

Coming Soon!


Social Media For Business
Social Media For Business
Social Media For Business
How to book Randall Craig for an event?

Randall Craig keynote speaker is an expert presenter and has a wide range of experience speaking to a wide variety of audiences and organizations. Randall Craig delivers keynotes, workshops & training sessions. They may also host or emcee events. Hire Randall Craig from Toronto, Ontario for your event to inspire the audience to take action and make change in their work and their lives. Your workplace will benefit from our keynote speaker and their keynote talks and speeches will shift the mindsets or behaviours for the audience members in Canada. 

Interested in booking Randall Craig for an event?

Are you looking to hire Randall Craig for your event? Randall Craig Toronto, Ontario is a dynamic and engaging speaker that offers audiences researched content paired with expertise and a dynamic speaking ability. Randall Craig is also a Canadian corporate consultant and coach and facilitates workshops and training sessions for a corporate audience. Randall Craig is an expert keynote presenter and speaks on wide variety of topics. Hiring a great speaker for your event is important and working with a thought leader like Randall Craig from Speakers Canada’s roster will engage audiences into the content of the presentation to bring awareness and a fresh perspective for their approach to their work and their lives. Book Randall Craig to educate, motivate and activate the audience through an interactive and entertaining presentation at corporate meetings and gatherings.

Known as a popular key note speaker in Canada, Randall Craig creates life changing experiences for the participants with practical insights and strategic advice they can implement right after the session. Working with a one our leading expert speaker like Randall Craig from Toronto, Ontario offers organizations a fresh perspective to assist the people of the organization. No matter if it is a government, association, or business crowd, Randall Craig is a perfect speaker for your event. Through unique practical insights for trending topics and years experience speaking to different organizations, Randall Craig focuses on changing individuals to make better decisions at work and their lives. No matter if you are holding an in person or virtual event, having an influential speaker such as Randall Craig will engage, motivate, and activate the audience to make a change in their lives and inspire action for results to meet organizational goals. Your workforce will benefit from Randall Craig’s presentations and speeches, with measurable results set to shift the people of the organization and core direction of the company. Book Randall Craig speaker for your annual general meeting, conference, summit, or convention in Canada.

How much does it cost to hire Randall Craig for a keynote presentation or virtual event?

Randall Craig is an expert professional key note speaker with a lot of experience speaking and delivering engaging talks to organizations and audiences in Canada. Each of Speaker Bureau Canada’s talent have different ways to assess their fees, and Randall Craig speaker fee ranges depending on the size of the audience, event format (in person or virtual), event location, and if the organization booking them is a non profit, association, government department/government agency or business/corporation. The speakers we work with are flexible with their fees, and it is important for us to learn more about your event before we approach them, as it is our role to work for you, and to help you find a speaker within budget. 

Please contact Speakers Bureau of Canada and provide us with your event details so that we can contact Randall Craig to check availability or confirm the pricing and associated costs to hire a great speaker like Randall Craig for your event. As Randall Craig's agent and as a Canadian top speaker bureau and talent agency for speakers, we are able to propose each event opportunity from each host organization’s behalf to try to help you get in touch with Randall Craig and confirm them for your in person or online meeting/event. We can also provide and advise on the booking process and potentially negotiate their fee. Speakers Canada is a client focused speaker agency, and we work for you in finding good speakers for your team meetings and booking processes.

Randall Craig Disclaimer
Speakers Bureau Canada assists companies and event planning teams seeking to hire talent like Randall Craig for speaking engagements, virtual meetings, conference appearances, training sessions and workshops facilitations. Our Canadian speakers bureau does not claim to exclusively represent Randall Craig, however they are represented by Speakers Canada, and we work with them closely for their Canadian speaking opportunities and bookings. As Canada’s top speaker bureau, we represent Canadian motivational keynote speakers and professional guest speakers that will be available on your upcoming events date and location that are withing the budget. Our talented bureau speaker booking agency can help find business speakers or celebrity speakers that aligns with each organization, audience, event theme and the topic themes you hope for the speaker to address in their presentation. 

When SBC receives a request to book Randall Craig we provide you with their speaker fees, travel costs and check their schedules. We work closely with the host organization’s event planning team and the speaker to handle the logistics and to relay or negotiate associated costs. Our talented team members then will work with our talent directly or their agent/manager/assistant to confirm the Canadian speaker fee and travel expenses, so that event planning teams can receive an official quote for the speaker appearing at the event. Speaker fees and travel costs vary per speaker and our role is to contact Randall Craig about your event, after we have connected with the event organizers to learn all the event details and/or conference program. Each booking request is unique since session durations and audience sizes can vary which may affect the speaker’s fees. If you are looking to hire Randall Craig, we recommend filling out the booking request form so a booking agent from Speakers Bureau Canada can get in touch with our talent to help you coordinate with your team to engage the speaker for a successful event.

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